Mature adults ask for luxury life in 21st century, people need to be recognizing and the status will only to present by the luxury property you have. Furthermore, car is not just only a vehicle, it became a trend as well as represent a status of a person, especially cars such as Lamborghini and Ferrari. In fact, many people will not move their sight when they saw a Lamborghini and Ferrari drift on the road, and then people will curious what the driver’s look like, there is another similar situation is people will very surprise to see a person who wearing casual and walk close to their luxury car, if the people doesn’t match the car, third party will give many comments.
interview question
1． What is you favorite luxury car?
2． What do you think about luxury car? Will you treat it as precious or just a vehicle?
3． What is your favorite car advertisement?
4． What is kind of luxury car advertisement you been watched before?
5． Will you pay attention in luxury car advertisement such as Lamborghini or Ferrari?
6． Will advertisement affect your buying decision?
7． How do you value luxury car?
8． What is the motivation factor for you to purchase a luxury car from advertisement?
9． According the Lamborghini and Ferrari advertisement that I show you, if you are a consumer, which car you will purchase?
10. What Lamborghini and Ferrari means to you?
11. Is it your goal to have a luxury car in life?
12. What is your perception that people who owns a car such as Lamborghini and Ferrari?
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